CV
Pedro Gonçalves
Head of Product
Summary
Product leader with 10+ years building and scaling digital products across fintech, payments, and health tech. Track record of measurable growth — most recently scaling conversion from 1% to 4.2%. Uses Claude and MCP servers to automate product workflows. Dual background in engineering and management. Experience leading cross-functional teams in both 0→1 and scale environments.
Experience
Head of Product
Eleos Life
July 2025 – Present
- —Leading product strategy and execution across a B2B2C embedded insurance platform.
- —Scaled conversion from 3.5% to 4.2% through AI features and ongoing experimentation.
- —Built a more connected product ops layer using Claude and MCP servers — monthly reconciliation cut from ~1 week to minutes.
Lead Product Manager
Eleos Life
July 2024 – July 2025
- —Joined as first dedicated PM; built the product function from scratch.
- —Grew conversion from 1% to 3.5% through funnel redesign, A/B testing, and AI chatbot.
- —Shipped AI Agent support workflow reducing manual operational overhead significantly.
Lead Product Manager — FinTech & Checkout Platform
Farfetch
May 2021 – March 2024
- —Led payment routing, fraud modelling, and API-first checkout platform.
- —Reduced partner integration effort by ~20% through platform standardisation.
- —Owned raffle service and go-to-market for new payment methods.
Product Owner — Sportsbook & Exchange
Blip / Flutter
Nov 2019 – May 2021
- —Launched unified Sportsbook & Exchange racing experience.
- —Owned Betfair Sportsbook backlog across a large cross-functional team.
- —Mentored PMs and engineers as the organisation scaled.
Product Owner — Payments & Risk
JumiaPay
Oct 2016 – Nov 2019
- —Built real-time risk engine; led PCI DSS certification.
- —Set up QA team from scratch; shipped discount management and core payment features.
- —Worked in a fast-moving multi-market environment with strong operational complexity.
Business Analyst
Altran
Oct 2015 – Oct 2016
- —Healthcare applications in a public health context.
Education
Postgraduate in IT Management
Porto Business School
2019 – 2020
MSc Services Engineering and Management
FEUP — Faculdade de Engenharia da Universidade do Porto
2013 – 2016
BSc Management
Universidade Católica Portuguesa
2010 – 2013
BSc Electronic Engineering
FEUP — Faculdade de Engenharia da Universidade do Porto
2006 – 2010
Other activities
- —President, Tuna de Engenharia da Universidade do Porto
- —Organising Committee, SEMC Conference
- —Musical shows and solidarity events at Coliseu do Porto