Work

Selected work

A selection of product work, systems, and experiments across growth, platforms, payments, and AI-enabled workflows.

GrowthAIProduct OpsExperimentation

Eleos Life

Embedded insurance · B2B2C

Eleos Life is a B2B2C white-label embedded insurance platform. The product allows financial institutions and other distribution partners to offer life insurance as part of their existing customer journey — frictionless, embedded, and personalised.

The core challenge was low conversion. The platform was functional, but the end-to-end experience carried too much friction and several parts of the operating model behind it were manual and slow. I came in to help improve both the customer journey and the way the product function operated internally.

Key outcomes

  • —Grew end-to-end conversion from 1% to 3.5% in the first year through A/B testing, funnel redesign, and continuous experimentation.
  • —Continued to 4.2% in 2026 through AI-powered features and tighter product operations.
  • —Shipped an AI chatbot to reduce friction and answer customer queries inline.
  • —Designed an AI Agent support workflow that reduced manual handling.
  • —Built a more connected product leadership setup using Claude and MCP servers, bringing planning, analytics, and execution into a single working layer.
  • —Built an internal reconciliation tool that reduced a major monthly ops process from roughly one week to a few minutes.
0→1HealthTechFounderAI

GlycoMatrix

Nutrition & performance

GlycoMatrix is a new product exploring the intersection of endurance sports, personalised planning, and AI-enabled product logic. It started from my own experience with training, performance planning, and coaching, and from the gap between generic nutrition tools and the kind of context-aware support athletes actually need.

The product has a B2C angle for individual athletes and a B2B API angle for sports apps that want to add personalised nutrition without building it themselves. It's still early, but it's a space I'm actively interested in exploring further.

Key outcomes

  • —Defined the core product concept: weekly meal planning personalised to training, goals, and preferences.
  • —Designed the B2C experience and the B2B API structure for third-party integrations.
  • —Used AI to support the personalisation logic and meal generation pipeline.
  • —Built from firsthand experience in endurance sports, coaching, and performance systems.
AIExperimentWorkflowClaude

AI CV Builder

Experiment · AI tooling

A small but genuinely useful experiment I started in late March 2026: an AI tool that takes messy career input — scattered notes, old CVs, rough bullet points — and turns it into a clearer, better-positioned professional narrative. Built with Claude.

The problem it solves is simple but real. Most people have the experience, but struggle to articulate it clearly and concisely. The goal was not to automate reflection away, but to compress the path from vague input to something genuinely usable.

Key outcomes

  • —Built a workflow from unstructured input to structured output using Claude's API.
  • —Focused on practical usefulness over impressive demos — the output had to be usable immediately.
  • —Used it personally and with others to refine the prompting logic, output structure, and editing flow.

Earlier work

Farfetch

Lead Product Manager — FinTech & Checkout Platform

  • —Led the FinTech & Checkout Platform across payment routing, fraud modelling, and API-first platform design.
  • —Reduced partner integration effort by roughly 20% through a more standardised platform approach.
  • —Worked on go-to-market for new payment methods and launched the raffle service for high-demand product drops.

May 2021 – March 2024

Blip / Flutter

Product Owner — Sportsbook & Exchange

  • —Launched the unified Sportsbook & Exchange racing experience, combining two previously separate products.
  • —Owned the Betfair Sportsbook backlog and worked across a large cross-functional team.
  • —Mentored PMs and engineers as the team scaled.

Nov 2019 – May 2021

JumiaPay

Product Owner — Payments & Risk

  • —Built the real-time risk engine and led PCI DSS certification across the payments platform.
  • —Set up the QA team from scratch and drove discount management and core payment features.
  • —Worked in a fast-moving multi-market environment with strong operational complexity.

Oct 2016 – Nov 2019

Altran

Business Analyst — Healthcare

  • —Worked on healthcare applications in a public health context.

Oct 2015 – Oct 2016

Experiments and tools

Beyond larger product work, I also build small AI-assisted experiments and tools — usually around business logic, workflow compression, or human performance. They're a lightweight way to test ideas, sharpen workflows, and turn recurring friction into something useful.

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